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Content Marketing Global Growth

The digital revolution is happening. From a Fortune 500 company to a local laundromat, it is essential to have an online presence that informative, consistent and attractive.

As technology develops, marketers are gaining a greater ability to research consumer behavior and experiment with digital tools. Instead of contributing a huge budget to just one or two marketing channels, as was done historically, brands today are using a hybrid approach that may include mobile apps, social media profiles, games, videos, and e-books. This versatility creates the ability to connect with consumers at multiple points throughout the day.

According to a 2017 infographic created by Point Visible, 63% of B2B marketers are extremely or very committed to content marketing this year. However, only 37% of B2B marketers have a documented content marketing strategy. Marketers who can promise and deliver a streamlined publishing process have the potential to make a significant impact. View our infographic below to learn more about global content marketing trends.

According to @PointVisible, 'Only 37% of B2B marketers have a documented content strategy.' Click To Tweet

Content Marketing Global Growth

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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About the Author:

Jordan Gallant
As a Marketing Consultant, Jordan helps clients demonstrate thought leadership in their industries by providing customized social media and content marketing strategies. To learn more about Jordan's experiences and qualifications, visit our Meet Our Executive Team page.

One Comment

  1. Melissa David November 15, 2017 at 5:49 am - Reply

    As technology develops, marketers are gaining a greater ability to research consumer behavior and experiment with digital tools.

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