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Clarity Quest Adds Marketing Automation Services to Portfolio

Agency clients benefit from lead nurturing, lead scoring, content generation and automated campaigns

March 25, 2013 –Stonington, CT—Clarity Quest Marketing, a marketing agency for healthcare and technology firms, recently added marketing automation services to its growing list of marketing services.

Marketing automation is an umbrella term for multiple processes including lead scoring, outbound campaigns and personalized content delivery.  It combines a hosted software platform with business processes that score leads based on fixed criteria such as demographics, as well as dynamic criteria, such as web page visits, white paper downloads or webinar attendance.  This data allows marketers to more effectively target messages and promotions based an individual’s stated interests and actions.

“Delivery of targeted content and personalized messaging is imperative for marketing success,” said Christine Slocumb, president of Clarity Quest. “We have started to see a huge demand for B2B agencies that can both generate educational content and executed automated campaigns, so the time was right for us to start offering these services to our healthcare and technology clients.”

For clients new to marketing automation services, Clarity Quest uses the Act-On marketing automation platform.  However, the agency handles campaigns on multiple platforms including Aprimo and Marketo.  Companies interested in obtaining a free quote should call 877-887-7611.

About Clarity Quest Marketing

Clarity Quest Marketing combines technology know-how with marketing and business acumen to provide marketing services to technology and healthcare companies across the US. Founded in 2001, Clarity Quest services companies in the healthcare, medical device, software, hardware and technical professional services industries. The agency’s core areas are marketing strategy, online marketing, website design and outsource marketing. Clarity Quest has offices in Ann Arbor, Michigan, Connecticut and Seattle.