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B2B Content Marketing Trends

content trends infographic

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Via: <a href=''>Clarity Quest Marketing</a>

B2B Content Marketing Trends

• 83% of B2B marketers have a content marketing strategy, but only 35% document it
• 70% are producing more content than one year ago
• 16% publish new content daily
• 59% produce new content at least once per week
• Only 21% say they are successful at tracking content marketing ROI

How to Keep Content King of Marketing:

10 strategies for producing quality and engaging content:
1) The Chocolate Bar Strategy: Break content into bite-sized chunks
2) The LEGO™ Strategy: Assemble smaller content pieces into larger assets
3) The Sanitizer Strategy: Refresh content periodically
4) The Socializer Strategy: Form real relationships
5) The “Talk to Me” Strategy: Think B2I, business-to-individual
6) The Linking Strategy: Connect seemingly disparate ideas
7) The Empathy Strategy: Produce genuinely empathetic content
8) The Mixture Strategy: Provide a variety of formats
9) The Participation Strategy: Ask for audience input
10) The Rotten Tomatoes™ Strategy: Write an industry-relevant review

Source: The Content Marketing Institute