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B2B Content Marketing

B2B Content Marketing Infographic


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B2B Content Marketing
93% of B2B marketers are using content marketing.
35% of marketing professionals worldwide say content marketing is their leading focus.
82% of businesses plan to increase spending on content marketing in the coming year.
The average B2B company spends more than 25% of their marketing budget on development, delivery, and promotion of content to drive leads.
87% of B2B buyers say content has an impact on vendor selection. 27% say it has a major impact.