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Content Marketing Growth

Content Marketing Global Growth

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


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Content Marketing Growth

  • The US is currently the world’s largest content marketing market: $12.11 billion in revenue
  • Global spend has hit $145 billion
  • Predicted to become a $313 billion global industry by 2019
  • B2B rose 12.5%
  • B2C grew 14.3%
  • Digital-only increased 27.7%
  • Branded print, digital magazine, and advertorial reached $8.13 billion
  • Branded mobile content and apps rose 61.5%
  • Hybrid print and digital reached $14.09 billion
  • Other high performing channels include online, mobile, social, gaming, video, apps, ebooks, print books, hybrid research, and newsletters.

Sources: MarketingMag, PQ Media’s ‘Global Content Marketing Forecast 2015-2019′