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Setting a Marketing Budget

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How to Set a Marketing Budget
Deciding on a marketing budget for your company is a crucial decision.
If you set your budget too low, you could lose out on potential revenue.
If you set your budget too high, you could have financial struggles.
Setting your marketing budget as a percentage of revenue is a good strategy.
The average B2B technology company spends 3.6% of revenue on marketing.
Consider this budgeting guide:
Revenue: Under $5M Marketing Budget: 7-8%
Revenue: $5-$10M Marketing Budget: 6-7%
Revenue: $10-$50M Marketing Budget: 5-6%
Revenue: $50-$100M Marketing Budget: 4-5%
Revenue: Over $100M Marketing Budget: 2-3%