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Videos in Healthcare

Importance of Videos in Selling to Healthcare Infographic


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Importance of Videos in Selling to Healthcare

  • Online videos are a critical step in the buying process for healthcare decision makers:
    • 68% use videos to compare products
    • 63% use videos to see the product perform
  • 8 of 10 healthcare decision makers visit a company’s website after watching a video
  • 63% contact a vendor directly after viewing an online video
  • 3 of 5 discuss videos with others
  • 42% request a proposal after watching an online video
  • 32% complete a contact form after watching an online video

Source: Google and HIMSS Analytics, “Hospital Decision Makers Study”