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New eCommerce Website a Success for Immune Cell Supplier

Since we launched a new ecommerce website experience for Astarte Biologics in mid-2017, the company has benefited from many business efficiencies and bottom line improvements. In coordination with our targeted marketing efforts, the immune cell supplier and research services provider has experienced: 54% more online orders 25% decrease in bounce rate Time savings for front-office staff Fewer questions from customers who need help finding information [...]

By |December 20th, 2017|Clients|

Marketing Tool Spotlight: Customer-Generated Content

Did you know 90% of buyers are more likely to purchase after reading a trusted review, but just 20% of companies even consider using reviews in their marketing mix? Even fewer use customer-generated content. TechValidate, a division of SurveyMonkey, allows companies to quickly survey their clients to generate persuasive content that will be respected by peer buyers. We found TechValidate through our partnership with Act-On when they asked us to [...]

How to Set Up Your Google My Business, Google+ and YouTube Accounts to Avoid Disasters

If you’re having trouble setting up and claiming your Google My Business, Google+ or YouTube accounts in the right order, you probably fall into two categories: “I’ve done this before, but everything looks different now and has a new name.” “I’ve never done this, and it’s so confusing.” Either way, you’re right. It is confusing, and the names and processes are constantly changing. This [...]

Marketing Tool Spotlight: Cookie-Free Ad Targeting

I recently learned of a new ad serving platform that does not require cookies.  El Toro claims to be the only 100% cookie-free one-to-one IP targeting system available.  IP Targeting takes the direct mail strategy and delivers a message in the form of banner or video ad on a website. Based in Louisville, this fast-growing company works with ad agencies and large enterprise marketing departments. [...]

By |November 22nd, 2017|Marketing Tips|

Clarity Quest Launches New Brand, Website for Healthcare Identity Company

QuadraMed, a leading provider of healthcare identity software and services, needed a refreshed brand identity and an enhanced web presence. As one of many companies showcased on a single website under the Harris Healthcare umbrella, QuadraMed needed their own revitalized web presence to really make a splash in their market. Working on a tight deadline in advance of the annual AHIMA conference, we delivered [...]

By |November 1st, 2017|Clients|

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