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Seeing Marketing Success Can Take Time

You wait for the right season and weather conditions. You get all of the items needed to start your garden. You spend lots of time planting, giving the garden TLC, and tending to the garden as often as needed. What feels like an eternity goes by before you have the thriving flowers and vegetables you were hoping for long ago. A successful garden takes time. [...]

Want a Bigger Marketing Budget? Aim for the Goal POST

It's nearing the end of the year, so that means it's time to prepare your 2019 marketing budget requests!   Avril, the VP of Marketing at a leading biotech company, was dreading the upcoming slog.    Typically, her marketing team spends a week in a conference room, chest high in campaign data and pricing sheets strewn about the table. They emerge with a multi-sheet, [...]

Attention-Holding Content: How to Captivate Your Goldfish

The storyline of the human attention span devolving into that of a goldfish is well played out. And there’s research to back it up, so it must be true, right? You Now Have a Shorter Attention Span Than a Goldfish — TIME Health The Eight-Second Attention Span — The New York Times Our Attention Span Now Worse Than Goldfish’s — USA TODAY While “science” may [...]

Not a Cliché Blog on Writing

I’ve always felt that writing is a skill that can never be perfected. You can continuously improve and develop. There’s an unlimited amount of writing guides available today, and many are tremendous. One of those fantastic resources is “Everybody Writes” by Ann Handley, Chief Content Officer at MarketingProfs. This book is overflowing with knowledge. She writes in a way that is informational, not textbook dull. [...]

By |September 26th, 2018|Content Marketing|

The Secret Sauce of Responding to Sales Leads

Getting a lead through the sales funnel to conversion may feel like rocket science sometimes. In fact, you're right, there is some science behind it. Timing is a key component when following up with sales leads and could be the missing link you've been looking for. Here's an infographic to show the data behind responding to sales leads in a timely manner.   [...]

By |September 18th, 2018|Sales|

HIMSS19 is Around the Corner – Are You Ready?

The Healthcare Information and Management Systems Society (HIMSS) conference is a week-long event that requires year-round preparation. For many health tech companies, this is a prime opportunity to network, develop leads, and highlight progression. Who has time for year-long event planning when you have a full-time job, other events on your schedule, and not to mention a personal life? We understand, so we’ve done the work [...]

By |September 11th, 2018|Marketing Tips|

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