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Merging companies? What to do with web assets and SEO.

Mergers and acquisitions involve drawn-out legal processes and critical business decisions that impact the future of the companies and employees involved. As the deal nears a close, executives may be tempted to rush the seemingly less important decisions that come next: what to do with messaging, public/analyst/investor relations, branding, websites, social media, and so on. The most successful mergers and acquisitions are those that get [...]

The Evolution of Tech Logos

For cutting edge design inspiration, we study a combination of top-performing companies and innovative start-ups. In particular, we often look to tech hubs for the latest trends. As a result, we're better equipped to recommend bold, eye-catching design concepts to our clients. To further train my creative eye, I analyzed eight technology companies to see how their logos have evolved over the years. A logo [...]

By |January 22nd, 2019|Branding|

Startups should start small and think big

Past client, University of Michigan Ross School of Business lecturer and friend of Clarity Quest, Jim Price, shared an insightful post on Entrepreneur entitled The Most Successful Entrepreneurs Are Able to Both Start Small and Think Big. In Jim's article, he reveals countless examples of company founders who start small and think big, and ultimately achieve their big dreams. What each one of them had in [...]

By |January 17th, 2019|All Posts|

Best Practices for Recording and Distributing Videos

Online videos can truly differentiate your products and services from the competition. Google and Bing rank video content in the organic search engine results and actually prefer web pages with videos. In addition to the SEO benefits, website visitors stay on a page with video content over 50% longer than pages without video. If professional video creation isn’t in your budget, you can take advantage [...]

By |January 16th, 2019|All Posts|

CQ Partners with Voxion to Create Voice Applications

We're excited to announce our partnership with Voxion, a visionary leader in creating, managing, and publishing voice-enabled apps for Amazon Alexa and Google Home. We will now be able to develop voice applications for healthcare, biotechnology, and IT companies.  You may be wondering, "Is voice search even relevant?" The answer is definitely. By 2020, over half of all searches will be done through voice and three-quarters [...]

By |January 8th, 2019|News|

5 Tips for Organizing a B2B Word-of-Mouth Marketing Strategy

84 percent of people trust online reviews as much as friends. I rely on reviews for restaurants, companies, products, and just about anything else that allows a review, along with recommendations from friends and family. Word-of-mouth (WOM) marketing is one of the oldest, yet effective, methods for marketing. This works for not only consumers, but also for businesses. B2B word-of-mouth marketing is incredibly impactful. Does [...]

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