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Biotechnology in Boston is Booming

We are used to massive healthcare shows like HIMSS and intimate conferences like the Healthcare IT Marketing and PR Conference (HITMC), but the BIO International Convention was an entirely different experience. The number of biotechnology companies and countries interested in luring biotechs to their shores was bursting, as Boston is becoming an even bigger hub for this industry. The conference was filled with scientists, [...]

By |July 19th, 2018|All Posts|

7 Tips for Learning Niche Industry Lingo Quickly

Companies are increasingly focusing on narrow niche vertical targets, and many organizations are launching products into unfamiliar verticals. This is especially common in the healthcare and life sciences verticals where companies that traditionally sold into government, manufacturing or financial sectors now seek to penetrate the lucrative and growing healthcare spaces. With niche verticals come niche language, which can be tough to learn. Whether you are [...]

The Technology Behind Cannabis

The cannabis industry is building its foundation on technology, and a new generation of tech companies are racing to claim spots as innovative leaders. What’s interesting is that it’s a natural transition for many enterprise technology,  health IT and biotechnology software and data analysis companies. We are continuing to see large enterprise companies like HP who are partnering with startups such as Flowhub in developing [...]

By |June 20th, 2018|News|

Comparing SEO and SEM: Which is the Right Investment?

Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. At Clarity Quest, we believe in the power of both. SEO and SEM have been some of the lowest cost-per-lead sources for our agency and our clients. In fact, choosing both can work to your benefit. Companies that own both a paid and organic listing [...]

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