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HIMSS Booth Design & Vendor Selection Tips

Trade show and event expenses often account for over 40% of the average B2B company’s marketing budget1. Booth design, set up, tear down, shipping and rental or purchase make up a large amount of the trade show expense, so it’s important to be smart with booth design and selection. We have over 16 years of experience designing, selecting and optimizing trade show booths of [...]

CQ Cares: Greater Lansing Food Bank

  Clarity Quest believes in personal growth and the power of community building. We give each employee an additional day off to pursue a volunteer opportunity of their choice. I was recently invited to join a group of volunteers on their monthly trip to the Greater Lansing Food Bank. The distribution center in Lansing, MI relies heavily on corporate and individual volunteers to sort [...]

By |August 7th, 2017|News|

How to Create a Better Customer Experience

Being an influential brand doesn't require having the biggest budget. In the digital age, the most notable companies are those that can tell a compelling story and give their customers a great experience on a consistent basis. To move in this direction, marketing professionals are adopting a more holistic view of the customer journey. As Seth Godin says, "The best marketing is something we do [...]

Michigan Women Mean Business

Version 2.0 Communications, a women-led public relations and marketing communications firm, recently created an infographic that featured Clarity Quest Marketing! This infographic highlights successful Ann Arbor organizations that have women in leadership positions. Some highlights from the infographic are: There are 3,885 women-owned firms in Ann Arbor. Ann Arbor has the highest number of women-led portfolio companies in Michigan. There are nearly 9.1 million firms owned [...]

By |July 26th, 2017|News|

Harnessing the Power of Unstructured Healthcare Data [Infographic]

From Workflow to Big Data Analytics: 21 HIT Imaging Companies to Watch Unstructured healthcare data promises to be the next “big thing” in healthcare. Finding meaning in patient care data will require looking beyond the 20-30% that is “structured” and stored within the EHR/EMR. A complete patient record is 80% unstructured data. From imaging to lab results, photos to findings—unstructured data management, sharing, workflow and [...]

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