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Marketing Tool Spotlight: Cookie-Free Ad Targeting

I recently learned of a new ad serving platform that does not require cookies.  El Toro claims to be the only 100% cookie-free one-to-one IP targeting system available.  IP Targeting takes the direct mail strategy and delivers a message in the form of banner or video ad on a website. Based in Louisville, this fast-growing company works with ad agencies and large enterprise marketing departments. [...]

By |November 22nd, 2017|Marketing Tips|

Clarity Quest Launches New Brand, Website for Healthcare Identity Company

QuadraMed, a leading provider of healthcare identity software and services, needed a refreshed brand identity and an enhanced web presence. As one of many companies showcased on a single website under the Harris Healthcare umbrella, QuadraMed needed their own revitalized web presence to really make a splash in their market. Working on a tight deadline in advance of the annual AHIMA conference, we delivered [...]

By |November 1st, 2017|Clients|

Sofia Sees’ Dinner in the Dark Fundraiser: A Great Success

Our client Sofia Sees Hope recently held their fourth annual Dinner in the Dark fundraiser in Groton, CT. This year's fundraiser attracted the largest crowd to date. Supporters enjoyed music and a three-course meal with wonderful wine --all while blindfolded! Clarity Quest was proud to participate in this event to support the SSH team and to further research on rare inherited retinal diseases. Fundraiser for Inherited [...]

By |October 19th, 2017|News|

10 Website Go-Live Tips to Ensure a Smooth Launch

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i’s and crossed all the t’s to ensure your site is perfect. Now it’s finally time for launch! While you’re 99% of the way done with your web design project, it’s not time to relax just yet. [...]

10 Simple Ways to Spark Creativity

Humans are creatures of habit, and we tend to stick to consistent daily work routines. By challenging yourself in small ways, you can wake up your creative side and come up with fresh ideas! Here are ten simple ways to spark creative energy: Try something you've never done before Find links between seemingly unrelated things Go outside for a walk and breathe in the fresh air [...]

Getting Started with Marketing Automation

A phased strategic approach for small to mid-sized companies While marketing automation (MA) systems and workflows are a regular part of most enterprise marketing departments, many small to mid-market companies have been slow to adopt MA. The reason most companies give for stalling is not the cost of these systems, but how daunting even the simplest automated campaign implementations appear. Break Marketing Automation Implementation [...]

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