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B2B Nuggets: Smart Technology, Instagram Highlights, & Pinterest Chatbox

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! If you have an interesting article to share, feel free to add it to the comments section below. This week we researched smart technology trends, Instagram’s new auto-archiving feature, and Pinterest’s newly released messenger bot. Why [...]

By |December 29th, 2017|All Posts, News|

New eCommerce Website a Success for Immune Cell Supplier

Since we launched a new ecommerce website experience for Astarte Biologics in mid-2017, the company has benefited from many business efficiencies and bottom line improvements. In coordination with our targeted marketing efforts, the immune cell supplier and research services provider has experienced: 54% more online orders 25% decrease in bounce rate Time savings for front-office staff Fewer questions from customers who need help finding information [...]

By |December 20th, 2017|Clients|

Marketing Tool Spotlight: Customer-Generated Content

Did you know 90% of buyers are more likely to purchase after reading a trusted review, but just 20% of companies even consider using reviews in their marketing mix? Even fewer use customer-generated content. TechValidate, a division of SurveyMonkey, allows companies to quickly survey their clients to generate persuasive content that will be respected by peer buyers. We found TechValidate through our partnership with Act-On when they asked us to [...]

How to Set Up Your Google My Business, Google+ and YouTube Accounts to Avoid Disasters

If you’re having trouble setting up and claiming your Google My Business, Google+ or YouTube accounts in the right order, you probably fall into two categories: “I’ve done this before, but everything looks different now and has a new name.” “I’ve never done this, and it’s so confusing.” Either way, you’re right. It is confusing, and the names and processes are constantly changing. This [...]

Marketing Tool Spotlight: Cookie-Free Ad Targeting

I recently learned of a new ad serving platform that does not require cookies.  El Toro claims to be the only 100% cookie-free one-to-one IP targeting system available.  IP Targeting takes the direct mail strategy and delivers a message in the form of banner or video ad on a website. Based in Louisville, this fast-growing company works with ad agencies and large enterprise marketing departments. [...]

By |November 22nd, 2017|Marketing Tips|

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