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10 Tips to Draw Traffic to Your Trade Show Booth

Many companies focus a bulk of their attention and money securing an exhibit space, selecting and designing a booth, and preparing the logistics of getting people and equipment to the event. While these steps are crucial, too little time is devoted to booth draw campaigns. Without a sound booth draw strategy, your company runs the risk of wasting money on the wrong kind of booth [...]

By |September 1st, 2017|Marketing Tips|

Clarity Quest Donates to Hurricane Harvey Relief in Texas

I never took Senator Ted Cruz's advice - before today.  He urged corporations to help with Texas relief efforts (in part because he voted against a Hurricane Sandy relief bill).  While I believe the Federal Government should help out in disasters of this size, it's also important during these time to be generous corporate citizens. Having lived through Hurricane Sandy and a 7-day power outage, I know [...]

By |August 30th, 2017|News|

Google’s New Stance on HTTPS – Plan for Your Upgrade

Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.  Is your site secured with HTTPS? If you don't have an action plan to upgrade your site to HTTPS, or if you don't know what's involved in the migration, get in touch with us. [...]

By |August 28th, 2017|News|

The Countdown to HIMSS Is On! Are You Getting Ready?

HIMSS planning can be a daunting task. With successful companies strategizing for next year’s HIMSS before this year’s event even begins, it can be easy to fall behind the eight ball. That’s where we come in. We’ve put together a brand new resource to help marketers and others preparing for HIMSS keep organized with a month-by-month task list. Follow this checklist to know what you [...]

Content Marketing Global Growth

The digital revolution is happening. From a Fortune 500 company to a local laundromat, it is essential to have an online presence that informative, consistent and attractive. As technology develops, marketers are gaining a greater ability to research consumer behavior and experiment with digital tools. Instead of contributing a huge budget to just one or two marketing channels, as was done historically, brands today are using a [...]

HIMSS Booth Design & Vendor Selection Tips

Trade show and event expenses often account for over 40% of the average B2B company’s marketing budget1. Booth design, set up, tear down, shipping and rental or purchase make up a large amount of the trade show expense, so it’s important to be smart with booth design and selection. We have over 16 years of experience designing, selecting and optimizing trade show booths of [...]

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