Marketing Strategy

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The Ultimate Guide to Succeeding at HIMSS

For many health IT companies, HIMSS can be a make-or-break event, which puts a lot of pressure on marketers to get it right. We’ve been there. Get our top strategic and tactical tips to succeed before, during and after HIMSS.

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Determining the Right Marketing Budget for Your Company

Are you overwhelmed in trying to come up with just the right marketing budget for your goals and objectives? Here’s a handy guide that reviews the most common marketing budget strategies.

Outsourcing Your Marketing


Outsource Your Marketing Department

Outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the usual large retainer. Learn how your organization could benefit by outsourcing all or a portion of your marketing efforts.

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Is Outsource Marketing Right for Your Company?

During our years in business, our marketing agency figured out which companies are the best and worst fits for turning over their marketing to an outside agency. Answer some simple questions to see if your company would be successful by outsourcing your marketing.