How to Write Website Copy for SEO
Creating a brand new website or revamping an existing site is the perfect time to implement a solid search engine optimization strategy. Whether you’ve cobbled together some version of organic search optimization over the years or are starting from scratch, a website design project is an ideal opportunity to get your SEO ducks in a row.
Once you’ve completed a comprehensive keyphrase analysis (looking at search volumes, ranking difficulty, competitor rankings, etc.) and chosen your top keyphrase targets, it’s time to write the website copy. In addition to writing copy that is compelling and informative, your website content should also be optimized for ranking in the organic search engine results.
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