Outsource Your Marketing Department
If your firm hires a VP-level marketing executive you can expect to pay upwards of $175,000 in salary and benefits just to start. While your new VP may be able to develop a marketing strategy, your firm will still have to allocate a considerable budget outsourcing projects to creative agencies for tactical execution.
As an alternative, some companies choose to delegate marketing campaigns to a typical full-service agency on a large retainer. With this model, you pay for all of their services – even if you don’t use them.
A strategic outsource marketing firm combines the best of both worlds – strategic and tactical execution, at an affordable price tag.