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Outsource Your Marketing Department

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If your firm hires a VP-level marketing executive you can expect to pay upwards of $175,000 in salary and benefits just to start. While your new VP may be able to develop a marketing strategy, your firm will still have to allocate a considerable budget outsourcing projects to creative agencies for tactical execution.

As an alternative, some companies choose to delegate marketing campaigns to a typical full-service agency on a large retainer. With this model, you pay for all of their services – even if you don’t use them.

A strategic outsource marketing firm combines the best of both worlds – strategic and tactical execution, at an affordable price tag.