Prior to contacting Clarity Quest, Ann Arbor Holistic Health’s AdWords account had been running for three years, but never received expert attention. Since AdWords is the main source of new patients and revenue for their practice, they knew account optimization was long overdue.
Clarity Quest completed a comprehensive review of Ann Arbor Holistic Health’s entire AdWords account. We sifted through three years of AdWords campaigns to find what was working and what wasn’t. Optimizing the overall structure of the account, campaigns, and ad groups was the first step towards improving efficiency, increasing quality scores, and reducing cost-per-click.
Our healthcare marketing agency also added new keyword opportunities and altered keyword match types to capture more targeted search traffic, added enhanced AdWords features like expanded ads and ad extensions, and created a master negative keyword list to prevent wasteful clicks.
We also discovered and fixed critical account issues that led to thousands of dollars in wasted advertising costs over the past three years.
In the first two months after Clarity Quest optimized their AdWords account, Ann Arbor Holistic Health experienced:
75% Increase in Click Volume
26% Decrease in Cost-per-Click
Increased Click-thru-Rate from 0.6% to over 4%
Improved Quality Scores
More Lead Calls
Clarity Quest continues to provide Ann Arbor Holistic Health with pay-per-click services.
“The money I’ve spent with Clarity Quest is the single best marketing investment I’ve ever made. Clarity Quest has been instrumental in helping to manage my Google AdWords account. As a result of their expertise there has been a substantial increase in traffic to my website. More importantly, there has been a measurable increase of new clients to my practice. I will continue to engage the expertise of Clarity Quest to help maintain my web presence.”