Improving PPC Efficiency
Clarity Quest completed a comprehensive review of Ann Arbor Holistic Health’s entire AdWords account. We sifted through three years of AdWords campaigns to find what was working and what wasn’t. Optimizing the overall structure of the account, campaigns, and ad groups was the first step towards improving efficiency, increasing quality scores, and reducing cost-per-click.
Our healthcare marketing agency also added new keyword opportunities and altered keyword match types to capture more targeted search traffic, added enhanced AdWords features like expanded ads and ad extensions, and created a master negative keyword list to prevent wasteful clicks.
We also discovered and fixed critical account issues that led to thousands of dollars in wasted advertising costs over the past three years.