Successful Acquisition for Healthcare Software Startup
Cielo MedSolutions was a healthcare software and medical IT company striving to improve the quality of patient care with SaaS and IT services offerings. Their clinical quality management software was developed by top primary care physicians at the University of Michigan Health System Department of Family Medicine (UMHS).
Following a technology transfer from the University of Michigan in 2005, Cielo MedSolutions was formed. In 2007, Cielo turned to Clarity Quest’s healthcare software marketing experts to increase awareness of their products and services among primary care physicians, independent physician organizations (IPOs), and hospitals.
Cielo MedSolutions was acquired in February 2011 by The Advisory Board Company of Washington, D.C.
Cielo now has a national customer presence
Cielo’s founders have engaged our healthcare marketing agency for their new venture in faculty credentialing and hiring
Launching & Growing
As a healthcare startup, Cielo had a great product and loyal clinician users, but sales were staggering and limited to the state of Michigan. They needed national outreach to primary care clinicians.
Clarity Quest performed a complete website redesign to enhance the perception of the Cielo brand. The new website included smoother navigation, clear calls to action, and educational resources.
In addition to refreshing the website design, we also optimized Cielo’s site to make it more accessible and visible in search engines.
Interestingly, the company that acquired Cielo — The Advisory Board Company — found Cielo’s website via a Google search for patient registry system companies, which was one of our SEO key phrase targets on the new Cielo website.
Reaching the Right Audience
As part of an educational outreach campaign, we used print and direct mail newsletters, case studies, efficiency results, and email marketing to build an engaged audience. Our emails reached thousands of physicians each month with an open rate approaching 20%.
“Clarity Quest has been a spectacular partner for us helping with marketing strategy as well as our day-to-day web marketing, public relations, publications and marketing communications. For a modest-sized agency, it’s hard to imagine a group being uniformly strong at all the right skills — strategy, campaign planning, healthcare branding, content development, copywriting, graphical design, web development, PR — and at the same time understanding our technology market space so well.”
Jim Price, Former Chairman & Co-Founder, Cielo MedSolutions, LLC
“Clarity Quest always delivers top-notch work product and generated solid results for Cielo. What we’ve most appreciated about Clarity Quest is the time they took to learn our business, listen to our needs and collaborate with us every step of the way. Highly recommended healthcare marketing agency!”
Dave Morin, CEO & President, Cielo MedSolutions, LLC