Successfully marketing a medical device takes a unique blend of healthcare, technology, marketing and branding expertise to properly position a company or product to physicians, patients and investors.
Intersect ENT found that blend with Clarity Quest. The Silicon Valley-based biotechnology company enlisted the help of our website developers, copywriters, and online marketers to enhance their online presence.
Intersect ENT needed a refreshed image to showcase their flagship PROPEL® chronic sinusitis implant technology and the growing family of PROPEL® products. Over the years they had created a strong portfolio of resources for physicians and patients, but needed a better way to organize, present, and distribute that content.
Our branding and web development experts recommended and designed a modernized website complete with clean imagery, ample white space, and clear calls to action for all who visit the site, from physicians to perspective patients to investors. Our biotech copywriters created website content to clearly articulate the details and benefits of Intersect ENT’s products to each target persona.
Attracting More Traffic
In addition to improving the website’s look and feel, Intersect ENT also wanted to drive more visitors to the site via organic search. Our online marketing team performed a comprehensive analysis of potential key phrase targets in the ENT space, selected targets based on performance and searcher intent, and optimized the website copy to help Intersect ENT rank organically in the search engine results and attract more website traffic.
With ongoing SEO support, link building, and technical SEO cleanup, we helped Intersect ENT:
Achieve page 1 organic rankings for several competitive key phrase targets in the ENT space
Increase organic search traffic by 58%
“Clarity Quest assisted and advised us take an outdated site design to create a spectacular site that will definitely improve our company’s web presence.”
Elizabeth Anderson, Sr. Marketing Communications Manager | Intersect ENT