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Designed to Transform ENT Care

Intersect ENT

propel sinus implants

Successfully marketing a medical device takes a unique blend of healthcare, technology, digital marketing and branding expertise to properly position a company, product or drug to physicians, patients and investors.

Clarity Quest has become the digital agency of choice for Intersect ENT to oversee their websites for each of these audiences. The Silicon Valley-based biotechnology company enlisted the help of our UX designers, website developers, copywriters and digital marketers to enhance their online presence.

Advancing an Innovative Image

Intersect ENT needed a refreshed image to showcase their flagship PROPEL® chronic sinusitis implant technology and SINUVA®, their outpatient nasal polyp treatment. Over the years they had created a strong portfolio of resources for physicians and patients, but needed a better way to organize, present and distribute that content.

Intersect ENT Responsive Website Redesign

Corporate Website
Our branding, UX and web development experts recommended and designed a modernized corporate website complete with clean imagery, ample white space, and clear calls to action for all who visit the site, from physicians to prospective patients to investors. Our biotech copywriters created website content to clearly articulate the details and benefits of Intersect ENT’s products to each target persona.

Sinuva website design

SINUVA for Patients and Healthcare Professionals
We are proud to support Intersect ENT in the recent launch of SINUVA. Our digital marketing and development teams produced optimized websites for patients and healthcare professionals to assist with generating leads for the Intersect ENT sales team and for physicians.

MySinusitis website design

MySinusitis.com
We inherited this legacy site and successfully put it on the map achieving page one organic rankings for many of its top competitive key phrases. In addition, we developed a custom physician finder tool and database for both mysinusitis.com and sinuva.com.

SEO services

Attracting More Traffic

In addition to improving the website’s look and feel, Intersect ENT also wanted to drive more visitors to the site via organic search. Our online marketing team performed a comprehensive analysis of potential key phrase targets in the ENT space, selected targets based on performance and searcher intent, and optimized the website copy to help Intersect ENT rank organically in the search engine results and attract more website traffic.

With ongoing SEO support, link building, and technical SEO cleanup, we helped Intersect ENT:

  • Achieve page 1 organic rankings for several competitive key phrase targets in the ENT space
  • Increase organic search traffic by 58%
Jeff Quon
“We’re on page one of the sinus surgery search term along the likes of Johns Hopkins, Medtronic, and Healthline! Amazing!”
Jeff Quon, Consumer & Digital Marketing | Intersect ENT