Content Creation & Syndication
Content marketing has become an essential component of B2B marketing plans over the past few years. In fact, 93% of B2B marketers are now using content marketing as part of their overall marketing strategy. Quality content is the key to guiding prospects through the sales funnel. A well-executed content marketing strategy will build brand awareness and generate demand and leads at the top of the funnel. Strategically placed content will nurture leads as they continue through the often-lengthy B2B sales process. Finally, content marketing can help to close the sale.
While some marketing firms are just beginning to offer content marketing services, our healthcare technology marketing agency has employed these best practices for years. We aren’t just content marketers. We are content strategists. We know how to create, design and distribute content to engage with B2B buyers as they progress through the sales funnel. Content marketing is not a template solution. Before generating any content, we take the time to understand your business, your product and service offerings, and your target customers in order to create marketing content that attract and retain customers.
As part of out content marketing services, we will create a customized content marketing calendar to make sure each white paper, video, case study, infographic, blog post and more are working hard to generate leads.
Your Partner in Content Creation
Our experts can create all types of pieces along the content continuum:
- White papers
- Case studies
- Blog posts
- Testimonials/success stories
- Forums and forum posts
- Articles, ghost-written or third-party
- Demo apps
- Mobile apps
To see examples of print collateral, videos and infographics we’ve created for clients, view our portfolio.