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Marketing Strategy & Budgeting

What A Marketing Strategy Can Do For Your Company

Marketing Strategy Plans goal postIf your company wants to take it to the next level, look to us for marketing strategy plans that succeed. Whether you need your first marketing plan or fresh eyes on your marketing budget allocation, our seasoned marketing professionals can help. We have sat in your shoes as corporate marketing leaders and know how to get the best “bang for the buck” out of marketing programs.

If Success is Your Destination, A Strategic Marketing Plan is Your GPS

We craft winning 6-month or 12-month marketing plans. Plans include:

  • Strategic marketing goals tied to business objectives
  • Tactical marketing campaigns tied to strategic marketing goals
  • Timelines and metrics for each campaign
  • Monthly or quarterly budgets

Our plans address messaging/positioning, branding, public relations, website and search engine optimization, online ads, print ads, trade events, direct mail/e-mail blasts, collateral, giveaways, seminars/speaking engagements, and networking opportunities.

For each recommended tactic, we clearly define the process, milestones, timeline, expected results and metric measurement method.

What’s the Right Marketing Budget for Your Company?

white paper coverDeciding how much to spend on marketing can be a very hard decision. Overestimating the amount could lead to financial difficulty, but underestimating could lead to insufficient revenue. Many companies set marketing budgets as a percentage of revenue.

B2B technology companies spend anywhere from 0.9% to 8.7% of revenue on marketing, with the average company spending 3.6%. Software companies typically spend more than hardware or IT services companies.  Healthcare technology companies usually spend higher percentages due to the importance of relationship marketing in the medical vertical.

However, depending on your business model, a strategic marketing plan based on competitive parity or objectives/tasks might be more suitable than a revenue-based model.

We’ve helped dozens of technology companies determine the right budget for the best return-on-investment. Download our free whitepaper “Marketing Budgets: The Correct Amount for Your Company” or contact us today to discuss your business’s marketing strategy, marketing plan and budget.

Acquisition and Merger Marketing Plans

Managing communications with customers, future customers, employees, and future employees can be challenging during an acquisition or merger.  We can help your in-house marketing team create and execute a strategy during the transition.  More on our merger and acquisition marketing plan services.