M&A Marketing Strategies & Transition Services
Managing communications with customers, future customers, employees, and future employees can be challenging during an acquisition or merger. And keeping marketing programs going during the transition period is especially taxing without expert help. We can assist your in-house sales and marketing teams create and execute a strategy that will run smoothly.
Working with your acquisition due diligence team, we build a phased marketing and integration roadmap that outlines your acquisition marketing strategy and tactical execution plan through the four key stages of an acquisition:
- Announcement “Day 1”
- The First 100 Days
- Post-Acquisition: 100 Days to 1 Year
We have experience working with C-level legal, human resources, public relations and operations personnel during the strategic planning phase.
The Merger or Acquisition “Playbook”
We will deliver a complete Merger or Acquisition Playbook that defines and guides all integration timelines, messaging, branding, positioning, internal and external communication, social media, analyst and press/media communication plans. We also help define cross-functional integration “teams” that share acquisition communication responsibilities, timelines and deliverables. These departmental “micro-plans” include Corporate Development/Executive Teams, Corporate Communications, Marketing, Sales, Product Management, Development, Support and HR teams.
Marketing & Sales Operations – Achieving Alignment
Key to the success of every acquisition is the rapid on-boarding and alignment of core marketing and sales people and processes. Determining which CRM tools and prospect databases to use, aligning processes around marketing programs and sales funnel development and aligning team members to new or changed roles can be daunting. Marketing and Sales operational alignment are key to the successful and smooth transition of lead generation activities and continual customer communication.
Our experts work with you and your extended team to define organization structures, vet new operational processes and ensure a smooth transition for your internal team and essential marketing processes so that you never worry about achieving the sales goals for each company as you move through the acquisition plan.
4 Key Steps to Marketing During a Merger or Acquisition
Read our blog post that reviews the 4 marketing key steps that must take place to help ensure a smooth transition internally and externally.
Let Us Handle Your Merger or Acquisition Marketing
Contact us today at 877-887-7611 or complete our request form to schedule a free consultation.