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Marketing Tool Spotlight: Customer-Generated Content

Did you know 90% of buyers are more likely to purchase after reading a trusted review, but just 20% of companies even consider using reviews in their marketing mix? Even fewer use customer-generated content.

TechValidate, a division of SurveyMonkey, allows companies to quickly survey their clients to generate persuasive content that will be respected by peer buyers. We found TechValidate through our partnership with Act-On when they asked us to fill out a customer satisfaction survey in order to participate in upcoming user group events.

You can think of this company as an email-based survey engine (and portal) that helps enterprises to rapidly gather data from their customer base – then turn that data into marketing materials filled with stats. Response rates are a surprisingly solid 20-25%.  

Annual subscriptions start at $30,000 per year and depend on the number of contacts in your outreach database.

To learn more about customer-driven content, check out this biotech case study which shows the type of content that was generated by one of TechValidate’s clients.

About the Author:

Chris Slocumb
Chris is the founder and president of Clarity Quest Marketing, where she leads a talented group of marketers and designers helping healthcare and technology companies achieve marketing and business goals. To learn more about Chris' experiences and qualifications, visit our Meet Our Executive Team page.

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