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Optimize mobile search ads

By October 12, 2012No Comments

If you have a mobile website and use sponsored search adverting, but are not happy with low click-through rates, mention the fact you have a mobile website in the ad copy itself. If your shoppers are assured in mobile search ads that they will be directed to a site optimized for smartphones and mobile devices, click-through rates will be higher. For example, an IT company’s ad might read “Network down? Visit our mobile site now!

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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