Deciding how much to spend on marketing can be a very difficult decision: Overestimating could lead to financial difficulty, but underestimating could lead to insufficient revenue.
B2B technology companies spend anywhere from 0.9% to 8.7% of revenue on marketing. Software companies typically spend more than hardware or IT services companies, and healthcare technology companies usually spend a higher percentage of revenue on marketing due to the importance of relationship marketing in the medical vertical.
So how do you set a marketing budget? First, read our white paper for some helpful tips. Then, contact us to discuss your needs. We’ve helped dozens of companies determine the right budget for the best return-on-investment.