Categories: Online Marketing

B2B Nuggets: Instagram Marketing, Buyer Personas & Growing Your Technology Firm

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

How to Get Noticed: 3 Instagram Marketing Strategies
Explore strategies for marketing your business on Instagram. This article provides examples of successful brands on Instagram illustrating proper hashtag use, communication, and contest guidelines.

What CMOs Need To Know About Buyer Personas
Learn how CMOs can utilize buyer personas correctly. Josh Steimle highlights common mistakes companies make when using buyer personas and provides recommendations for proper use.

How To Systematically Grow Your Technology Firm To The Next Level
Marketing is a critical foundation for growing technology companies. Build your firm’s visibility and establish industry authority with a strong online marketing presence.

20 Useful Content Marketing Tips You Might Not Be Using – But Should
Julia McCoy shares 20 helpful tips for improving content marketing strategy. This article recommends marketers look for relevant blog topics in their email inboxes, integrate videos into blog posts, aim for evergreen content, and balance text with visuals.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.