Categories: Marketing Strategy

B2B Nuggets: 2016 Marketing Predictions, Smartphone Features & Future Technologies

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

16 Marketing Predictions For 2016 From The C-Suite
Top marketing professionals predict upcoming industry trends for 2016. These projections include a deepened partnership between marketing and data science, innovative TV strategies through virtual reality, and an increased focus on the employee experience.

9 Cool Features Snapdragon 820 Will Bring to Flagship Smartphones in 2016
Qualcomm recently announced Snapdragon 820, their latest smartphone processor with improvements including insane download speeds, increased visual quality, and longer battery life. (Photo from Qualcomm.)

Mobile, IoT Top List of CMOs’ Most Important Future Technologies
IBM’s latest Global C-Suite study revealed the majority of CMO’s predict mobile technology and the Internet of Things will be the most important technologies in the next 3 to 5 years. Study results indicate technology factors are transforming the competitive landscape.

Which Work Benefits Do Millennials Value Most?
This infographic depicts how global millennials rank work benefits in order of importance. Training and flexible work hours top the list, followed by cash bonuses and free private healthcare. Family-associated perks were ranked lower by millennials.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.