Marketing Strategy

When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack,…

All B2B marketers are guilty of falling into the buzzword and cliche trap occasionally. We breathe the same air and read many of the same…

Pharma & Payers The intersecting relationship between pharmaceutical companies and payers is increasingly important. As the payer voice (data, panels, etc.) is being brought in…

Over the past few years, especially during the pandemic, we heard the acronyms for health economics and outcomes research (HEOR), real-world evidence (RWE), and real-world…

Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the…