Drip Campaigns. Lead Nurturing. Email Campaigns. Workflows. Using all of these terms interchangeably? We sympathize. Content may be King, but Email is its Queen in…
Lindsay GrothMarch 15, 2021
In setting up our clients’ lead generation campaigns, one of the most common questions I hear is what type of content works best. The answer…
Marla SokolowskiJune 10, 2020
“Sincerely.” That’s an antiquated word, don’t you think? You really only see it in email signatures, or when you send a handwritten thank you note...
Brian ShillingDecember 10, 2018
Every year, the Content Marketing Institute (CMI) does a massive survey to identify content marketing trends from every angle: industry, location, agency, in-house, budgets, technology,...
Brian ShillingNovember 15, 2018
Here we are, two months out from Content Marketing World 2018. The changes of the season are in the air in Cleveland, no doubt, as...
Brian ShillingNovember 5, 2018
The storyline of the human attention span devolving into that of a goldfish is well played out. And there’s research to back it up, so...
Brian ShillingOctober 4, 2018
Twitter users can now embed polls directly into tweets to get real-time feedback from their audiences. Polling is a great practice to incorporate into your...
Brian ShillingFebruary 15, 2018
One question we get a lot from clients and prospects is, “What kinds of content do we need to create?” Many B2B companies have a...
Brian ShillingJune 12, 2017
Paid Search Certifications
