I previously wrote a blog about how marketers can keep their content wheel continuously turning by repurposing existing content. Then, I thought, instead of merely explaining, why don’t I show you?
First step: Identify what content you want to repurpose.
What immediately came to mind was a blog I wrote last year about seven tips for interviewing a subject matter expert (SME).
Why this piece of content? Because it gives seven actionable tips. Actionable tips are perfect for creating an infographic.
Next step: Prep content for repurposing.
Because I want to change this somewhat lengthy piece into an infographic, I need to cut down my original blog into very digestible portions of information. Remember, an infographic should be short and easy to read. Too much information on a graphic will leave readers squinting their eyes, and we don’t want that.
So, I included a concise intro sentence and cut down each tip to one to two sentences.
Final step: Create an infographic and use it in new ways!
After cutting down the content, with the help of our graphic design team, I have a brand new infographic!
Check it out:
How can I use this infographic? Well, to start, in this blog!
Then, I can go down a few content avenues. I can:
- Add the new infographic to my old blog to give it a refresh. I could then reshare the refreshed blog on social channels.
- Post only the infographic to social media channels.
- Include the infographic in email communications.
With a little effort, I can squeeze every last bit of value out of this piece of content! That’s what makes content repurposing such an essential part of any content marketer’s job.
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