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Branding Your Healthcare or Technology Company

We help technology, healthcare and life sciences companies build strong and memorable brands. Whether your company is a startup seeking to grow its brand or a seasoned company in need of a revitalized image, contact our branding specialists to learn how we can help.
Solid Brand Foundation diagram

How We Create Exciting Brands

While each client is different, these are some of the basic steps we take in creating a memorable and intentional brand.



Are your customers more likely to respond to literal or evocative messaging and design? We will uncover your customers’ preferences through our brand personality questionnaire. We will also complete a competitive assessment and best practices review of your industry.



We will craft storyboards and get your approval on color palettes and images to form a design aesthetic.


Creative Brief

We will help your team distill all of your thoughts and requirements into an action plan. The brief ensures our design team understands everything needed to create brand elements that are right for your business.


Names and Taglines

We will create and deliver several company and/or product name choices. We will perform cursory checks online and with the U.S. Patent and Trademark Office, however, we strongly advise you seek counsel of a trademark attorney to confirm name availability.


Logo Designs

Once a name and tagline have been chosen, we will create logo designs with and without your tagline.


Supporting Elements

Whether you need signage, uniforms or online banners, we can create additional visual elements needed to launch your brand. We will also supply comprehensive brand guidelines to ensure your brand is applied consistently.


Brand Launch

We will help you unveil your new or refreshed brand to the public, your customers and your employees.


Brand Stories

We have helped healthcare, technology and biotech companies craft memorable bands through naming, identity design and outreach campaigns. View some of our success stories.


brand story
MMIT brand story
Astarte Brand Story
Mach7 Brand Story
VoiceFirst Brand Story
Moutain Pass Brand Story
eMedApps Brand Story
Cielo Brand Story
Ann Arbor Holistic Health Brand Story
CURE Commons Brand Story