How We Create Exciting Brands
While each client is different, these are some of the basic steps we take in creating a memorable and intentional brand.
Are your customers more likely to respond to literal or evocative messaging and design? We will uncover your customers’ preferences through our brand personality questionnaire. We will also complete a competitive assessment and best practices review of your industry.
We will craft storyboards and get your approval on color palettes and images to form a design aesthetic.
We will help your team distill all of your thoughts and requirements into an action plan. The brief ensures our design team understands everything needed to create brand elements that are right for your business.
Names and Taglines
We will create and deliver several company and/or product name choices. We will perform cursory checks online and with the U.S. Patent and Trademark Office, however, we strongly advise you seek counsel of a trademark attorney to confirm name availability.
Once a name and tagline have been chosen, we will create logo designs with and without your tagline.
Whether you need signage, uniforms or online banners, we can create additional visual elements needed to launch your brand. We will also supply comprehensive brand guidelines to ensure your brand is applied consistently.
We will help you unveil your new or refreshed brand to the public, your customers and your employees.