You get to your booth on the exhibit show floor, and everything is already set up—phew—the lights are working, the last-minute sales sheet is on…
Chris SlocumbFebruary 8, 2023
Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the…
Aaron OggJanuary 30, 2023
In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…
Melanie HilliardJanuary 26, 2023
Twenty years ago most companies viewed outsourcing their marketing department as insane. But in the Bay Area and Seattle, where I started Clarity Quest, the…
Chris SlocumbJanuary 24, 2023
Graphic design trends are fun to discuss, explore, and use if they make sense for your healthcare brand — that's a big if. Yes, animations…
Casey FrushourJanuary 18, 2023
Your logo is an essential part of your company’s brand identity. With one look, a logo can create a lasting impression on your customers or...
Chris SlocumbJanuary 16, 2023
While a lot has changed in healthcare marketing over the past decade, the one constant has been the support of the HITMC community, which has…
Melanie HilliardJanuary 10, 2023
Top marketing agencies often follow best practices to ensure they deliver high-quality, effective marketing campaigns for their clients. I’m hearing a lot from companies frustrated…
Chris SlocumbJanuary 6, 2023
It's deep. It's rich. It's … not purple. It's Viva Magenta, Pantone's 2023 Color of the Year. Is it in your brand palette? Should it…
Casey FrushourJanuary 3, 2023
