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Marketing Blog

Clients

What our clients have taught us: Part II 

In a recent blog post, our CEO, Chris Slocumb, shared some of the critical lessons clients have taught her since starting Clarity Quest in 2001.…
Megan Higdon
Megan HigdonMarch 1, 2021
Marketing Strategy

The ABCs of ABM: 5 characteristics of companies ready for account-based marketing

Account-based marketing (ABM) is no longer just for Fortune 500 companies. With marketing automation systems readily available and a low cost of entry to run…
Melanie Hilliard
Melanie HilliardFebruary 22, 2021
News

Clarity Quest Marketing adds marketing content manager to support its expanding healthcare and technology business

Clarity Quest is excited to welcome the newest member of its team, Megan Higdon. Megan Higdon,Marketing Content Manager Megan joins the Ann Arbor, Michigan office…
Chris Slocumb
Chris SlocumbFebruary 17, 2021
Marketing Strategy

AI is here. Should you integrate it into your marketing?

Artificial intelligence (AI) is a business tool that is here to stay, and if your competitors aren't using it now, they will be in the…
David Gomez
David GomezFebruary 16, 2021
Online Marketing

What Google Ads’ latest announcement means for BMM

If you're like me, you love BMM (broad match modifier) as a way to indicate certain words that must be in a search query in…
Brian Shilling
Brian ShillingFebruary 8, 2021
Social Media

Don’t know what to post on your LinkedIn Company Page? Here are nine ideas for fresh content

One of the most common questions clients ask about LinkedIn is what type of content they should be sharing on their Company Page.  Like other…
Melanie Hilliard
Melanie HilliardFebruary 3, 2021
Clients

What our clients have taught us

Since 2001 we’ve helped healthcare, life science, and technology businesses demonstrate ROI and realize their goals. We’ve watched our clients go public, get acquired, grow…
Chris Slocumb
Chris SlocumbJanuary 29, 2021
Content Marketing

From flat to all that, 7 tips for writing headlines with a punch

It doesn’t matter how great your content is if your audience doesn’t get past the headline.  The headline is your chance to grab your reader’s…
Melanie Hilliard
Melanie HilliardJanuary 25, 2021
Clients

Building a new brand identity for an innovative health IT product

Congratulations to our clients on the launch of their new brand and website this week! Trinda Health is doing important work to elevate consumer trust…
Brian Shilling
Brian ShillingJanuary 19, 2021
Sales

5 ways to realize the benefits of sales and marketing alignment

“It takes two flints to make a fire.” - Louisa May Alcott Want to increase conversion rates and generate higher-quality leads? Improved sales and marketing…
Melanie Hilliard
Melanie HilliardJanuary 11, 2021
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877-887-7611 | Newsletter Signup | Inquiries
  • Services
    • Planning & Strategy
      • Marketing Plans
      • Market Research
      • M&A Marketing
      • Outsource Marketing
    • Branding
      • Brand Positioning
      • Brand Messaging
      • Graphic Design
      • Public Relations
    • Digital Marketing
      • Websites
      • SEO
      • Paid Advertising
      • Social Media
      • Video
    • Lead Gen & Nurture
      • Account-based Marketing
      • Content Marketing
      • Marketing Automation
      • Trade Shows & Events
  • Industries
    • Healthcare Tech
      • B2B Healthcare IT
      • B2B Healthcare Software
      • Telemedicine Systems
    • Biotechnology
      • Biopharma Vendors
      • Laboratory Systems
      • Medical Devices
      • Cannabis IT Systems
    • Information Tech
      • SaaS & Cloud Services
      • Technology & IT Services
  • Results
  • Why Us?
    • Leadership
    • In the News
    • Partners & Certifications
    • Associations
    • We Give Back
  • Resources
    • Marketing Learning Library
    • Blog
    • Newsletters
    • Brand Personality Survey
  • Contact
    • Careers