Graphic design trends are fun to discuss, explore, and use if they make sense for your healthcare brand — that's a big if. Yes, animations…
Casey FrushourJanuary 18, 2023
It's deep. It's rich. It's … not purple. It's Viva Magenta, Pantone's 2023 Color of the Year. Is it in your brand palette? Should it…
Casey FrushourJanuary 3, 2023
Would a rose by any other name smell as sweet? When it comes to naming a new product, our colleagues in the pharmaceutical industry have…
Melanie HilliardDecember 19, 2022
"Design is the silent ambassador of your brand" - Paul Rand In the world of marketing, design can set you apart from the competition. Understanding…
Casey FrushourSeptember 20, 2022
Health tech and life sciences B2B technology and SaaS marketers are often mired in tactical messaging. Leading with features and benefits (F&B) is often the…
Melanie HilliardAugust 18, 2022
Logo design is one of the many marketing services we provide at Clarity Quest, and many have told us we're quite good at it! Clients…
Casey FrushourApril 8, 2022
Marketers often call what differentiates a company “unique value propositions.” I dislike this term because a) ”unique” is an oxymoron because it’s such a ubiquitous…
Chris SlocumbFebruary 23, 2022
Medical device marketing is changing at a rapid rate. The days of handing your sales team a stack of collateral and sending them off to…
Brian ShillingNovember 10, 2021
