In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health…
Chris SlocumbAugust 4, 2022
As a healthcare technology marketing leader, how often have you been tasked with bringing in a set number of leads per quarter? Next time a…
Brian ShillingJune 15, 2022
I was originally planning to write up key takeaways from the HubSpot State of Content Marketing in 2022 for health tech and life sciences marketers.…
Melanie HilliardMay 24, 2022
Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…
Spencer RohatynskiMay 23, 2022
If you are in charge of marketing for a healthcare, medical device, or biopharmaceutical company, digital advertising is likely a cornerstone of your strategy to…
David GomezMarch 31, 2022
Like any good digital marketer, you start your day logging into LinkedIn Ads Campaign Manager to check on ad performance. However, instead of optimizing ad…
Marla SokolowskiMarch 10, 2022
Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…
Brian ShillingFebruary 2, 2022
Newly-funded startups or companies launching their first marketing engagement often struggle with which marketing channels to pursue for a given budget. After website optimization, content…
Chris SlocumbJanuary 25, 2022
The average American spends about $400 on each medical device they use, so the decision to market solely to HCPs, patients/consumers, or both is a…
Brian ShillingJanuary 7, 2022
