As a healthcare technology marketing leader, how often have you been tasked with bringing in a set number of leads per quarter? Next time a…
Brian ShillingJune 15, 2022
Programmatic advertising can be a bit of a black box to those not well-versed in digital marketing (and even those who are). But simply put,…
Brian ShillingMarch 1, 2022
Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…
Brian ShillingFebruary 2, 2022
The average American spends about $400 on each medical device they use, so the decision to market solely to HCPs, patients/consumers, or both is a…
Brian ShillingJanuary 7, 2022
If you had not considered the importance of search engine optimization previously or had it as a critical element of your marketing efforts, now is…
Brian ShillingNovember 30, 2021
When marketing medical devices, many companies jump right into lead generation initiatives. But to market a device properly, you first need to get your marketing…
Brian ShillingNovember 16, 2021
Medical device marketing is changing at a rapid rate. The days of handing your sales team a stack of collateral and sending them off to…
Brian ShillingNovember 10, 2021
We are thrilled to have been selected as Bravado Health’s marketing agency of record to elevate and promote their latest product, Ayva, a virtual care…
Brian ShillingJune 15, 2021
SEO is a term that gets a lot of attention. But take a minute to think: do you know how well your SEO strategy is…
Brian ShillingJune 11, 2021
