Brian Shilling, Author at Clarity Quest

Online Marketing

Have you tried LinkedIn Matched Audiences?

When it comes to B2B healthcare marketing, LinkedIn is one of the leading platforms for connecting industry professionals, decision-makers, and potential customers with your brand...

Brian ShillingJuly 6, 2023

Online Marketing

What are long-tail key phrases and why do they matter for SEO?

When establishing a search engine optimization strategy, you should focus your efforts on long-tail key phrases. It may be tempting to optimize your website for...

Brian ShillingJune 13, 2023

Clients

Clarity Quest celebrates our clients’ stellar successes in 2022

Our clients have been busy this year! From completing mergers to raising funding rounds to launching industry-first offerings, we’re amazed by the work our clients…

Brian ShillingNovember 30, 2022

Marketing Tips

Creating the right ad mix for healthcare marketing: The best use of popular digital platforms

Have you inherited a digital ads strategy that feels like “too much” or “too little”? Suspect your ad budget allocation is out of balance? Wonder…

Brian ShillingNovember 2, 2022

Marketing Tips

Fast facts: The Google helpful content update

On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms. What is the Google helpful content update? In short,…

Brian ShillingSeptember 29, 2022

Online Marketing

What to do about the new Google Ads Destination Requirements

Any Google policy update that lands in your inbox can be cause for concern. Especially when the email includes, “Our records show that this policy…

Brian ShillingSeptember 6, 2022

Marketing Tips

Lead generation: More than just a number

As a healthcare technology marketing leader, how often have you been tasked with bringing in a set number of leads per quarter? Next time a…

Brian ShillingJune 15, 2022

Marketing Tips

Still using Google’s Universal Analytics? It’s time to switch to GA4

Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…

Brian ShillingMay 23, 2022

Marketing Strategy

Merging companies? What to do with web assets and SEO

Brian ShillingMarch 28, 2022

Brian Shilling

Have you tried LinkedIn Matched Audiences?

What are long-tail key phrases and why do they matter for SEO?

Clarity Quest celebrates our clients’ stellar successes in 2022

Creating the right ad mix for healthcare marketing: The best use of popular digital platforms

Fast facts: The Google helpful content update

What to do about the new Google Ads Destination Requirements

Lead generation: More than just a number

Still using Google’s Universal Analytics? It’s time to switch to GA4

Merging companies? What to do with web assets and SEO

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