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Fast facts: The Google helpful content update

By September 29, 2022October 21st, 2022No Comments

On September 9, 2022, Google finished rolling out its helpful content update related to search algorithms.

What is the Google helpful content update?

In short, this update targets websites with a high volume of “unsatisfying or unhelpful content, where the content has been written for search engines rather than humans.”

People were getting annoyed when they Googled something such as “steak restaurants near me.” Then, when they would click on one of the first few results, they found themselves on a page that has absolutely nothing to do with steak restaurants.

This is because nefarious companies are writing content simply to rank high in Google search results; they know certain terms have high search ranking potential, so they optimize for that phrase just to bring in a high number of visitors. And the worst part, they have nothing to do with steak restaurants.

The new algorithm hopefully will decrease the number of—well let’s just call it what it is, spam websites—while promoting real, more helpful websites that are accurate and written for the purpose of their specific goods or services.

Google also stated that with this update, “You’ll see more results with unique information, so you’re more likely to read something you haven’t seen before.”

Why does this matter and why should marketers care?

The Google helpful content update could potentially impact many sites. If you’re reading this, then you know the importance SEO and quality search terms have on the success of a company.

This update is forcing all of us, especially marketers and content writers, to take an honest, and deep inward look. Are we actually benefiting people with our content, phrases, and website? Or, are we just trying to be number 1?

Curious if you’re optimized for human-first content? Google gave out some questions, take a look as it could help you find some gaps in your website.

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?

Need help with your SEO strategy?

Need help optimizing your content? Recovering from a big hit to your rankings or just ready to take your site to the next level? Our B2B healthcare marketing agency is here to help.

Contact one of our SEO experts today!

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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