Hands down, LinkedIn is the best social network for B2B marketers.
With more than 500 million active professionals, 80% of B2B leads generated through social media come from LinkedIn.
The question every B2B marketer should be asking themselves is what they can do to increase the visibility of their company’s profile and get a share of those eyeballs.
While using LinkedIn for direct sponsored content ads and account-based marketing can quickly fill your funnel, make sure you’ve built a strong foundation for success with a stand-out LinkedIn Company Page.
Five ways to drive more traffic to your LinkedIn Company Page
Here are five steps you can take right now to optimize your company’s LinkedIn presence:
- Complete your company profile. According to LinkedIn, completed Company Pages see 30% more weekly views.
- Incorporate SEO keyphrases into your company page description. LinkedIn Company Pages often show up in Google Search Engine Results Pages (SERP), don’t miss out. Here are some helpful tips from LinkedIn.
- Ensure the individual profiles of your company’s leadership team are connected to your Company Page. Most industry leaders have strong professional networks. You want to make sure that when an individual connects with someone in your company, they also see where they work.
- Add community hashtags. This will increase the chances that a person who does not already follow your Company Page will see it in their results when searching for relevant hashtags on the platform.
- Page admins have a hidden superpower: they can invite contacts from their personal network to follow their company’s LinkedIn page. Take advantage of this feature. Your personal network already knows and trusts you; it’s not a hard ask to request that they follow your Company Page.
Of course, these LinkedIn Company Page optimization tips fall flat if you’re not regularly posting content and engaging with your network. Posting at least 2x per week is highly recommended, and don’t forget to interact with people who comment on your posts.
Amp your social
If your company doesn’t have or is underutilizing its LinkedIn Company Page, you’re missing out on one of the most cost-effective ways to get your brand in front of current and prospective customers and clients.