Digital marketing is tough as it is. With all the data, numbers, trends, and details … not to mention the number of automation programs and…
Brian ShillingJuly 26, 2022
I was originally planning to write up key takeaways from the HubSpot State of Content Marketing in 2022 for health tech and life sciences marketers.…
Melanie HilliardMay 24, 2022
Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…
Brian ShillingMay 23, 2022
Like any good digital marketer, you start your day logging into LinkedIn Ads Campaign Manager to check on ad performance. However, instead of optimizing ad…
Marla SokolowskiMarch 10, 2022
Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…
Brian ShillingFebruary 2, 2022
Newly-funded startups or companies launching their first marketing engagement often struggle with which marketing channels to pursue for a given budget. After website optimization, content…
Chris SlocumbJanuary 25, 2022
The average American spends about $400 on each medical device they use, so the decision to market solely to HCPs, patients/consumers, or both is a…
Brian ShillingJanuary 7, 2022
If you had not considered the importance of search engine optimization previously or had it as a critical element of your marketing efforts, now is…
Brian ShillingNovember 30, 2021
When marketing medical devices, many companies jump right into lead generation initiatives. But to market a device properly, you first need to get your marketing…
Brian ShillingNovember 16, 2021
