In July 2022, Digital Health Business and Technology posted an interview of Dr. Lynn Simon, CMO of Community Health Systems, one of the largest health…
Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…
Like any good digital marketer, you start your day logging into LinkedIn Ads Campaign Manager to check on ad performance. However, instead of optimizing ad…
Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…
Newly-funded startups or companies launching their first marketing engagement often struggle with which marketing channels to pursue for a given budget. After website optimization, content…