I’m a firm believer that done is better than great. Lack of planning with a side of perfectionism can prevent you from executing effective marketing…
Melanie HilliardSeptember 22, 2020
It’s official, the annual HIMSS Conference in 2021 has been moved from its original date in March to August 9 - 13. That’s right, Las…
Melanie HilliardAugust 11, 2020
Launching a new website is hard work. Juggling the technical requirements with writing search-friendly copy, designing a compelling user experience, and optimizing your lead generation…
Melanie HilliardJuly 23, 2020
If you’ve visited a website within the past few months, especially to fulfill a customer service request, the chances are, you’ve engaged in conversational marketing…
Melanie HilliardJune 25, 2020
When the COVID-19 global pandemic resulted in stay-at-home orders and employees began working from home full-time, we knew the way we worked was starting to…
Melanie HilliardJune 12, 2020
“People do not buy goods and services. They buy relations, stories, and magic.” - Seth Godin As any great marketer will tell you, talk of…
Melanie HilliardMay 15, 2020
News that healthcare IT’s biggest trade show, the annual HIMSS Conference, was canceled only days before it started due to the coronavirus outbreak, rocked the...
Melanie HilliardMarch 10, 2020
It’s critical to understand the trends in your industry when developing and implementing an effective marketing strategy. A survey of recent articles, reports and webinars...
Melanie HilliardFebruary 10, 2020
Paid Search Certifications
