Melanie Hilliard, Author at Clarity Quest

Marketing Strategy

The importance of B2B health tech patient journey mapping

Even though the B2B health tech marketer’s primary goal is to reach buyers at healthcare organizations, leveraging how your patient end-users will engage with the…

Melanie HilliardFebruary 4, 2025

Branding

The evolution of tech company logos

Melanie HilliardJanuary 13, 2025

Marketing Strategy

7 B2B marketing trends for 2025

Melanie HilliardOctober 15, 2024

Marketing Strategy

Juggling a website redesign? 5 pro tips you may have overlooked

Launching a new website is hard work. Juggling the technical requirements, writing search-friendly copy, designing a compelling user experience, and optimizing your lead generation strategy…

Melanie HilliardSeptember 3, 2024

effective project management feature image

Marketing Strategy

Effective project management is your marketing strategy’s secret sauce

I’m a firm believer that done is better than great. Lack of planning with a side of perfectionism can prevent you from executing effective marketing…

Melanie HilliardJuly 16, 2024

Content Marketing

5 ways your B2B newsletter strategy is failing to deliver

“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Reaching out to current and potential clients, customers, and…

Melanie HilliardJune 20, 2024