When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack,…
Melanie HilliardMarch 30, 2023
In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…
Melanie HilliardJanuary 26, 2023
While a lot has changed in healthcare marketing over the past decade, the one constant has been the support of the HITMC community, which has…
Melanie HilliardJanuary 10, 2023
