Melanie Hilliard, Author at Clarity Quest

Marketing Strategy

Data privacy and pattern recognition: trending tech in Ann Arbor

With the majority of the Clarity Quest team located in the greater Ann Arbor, Michigan area, we love to stay connected to the cutting-edge technologies…

Melanie HilliardOctober 6, 2020

Branding

Branding basics: find your why

Simon Sinek’s philosophy that “people don’t buy what you do, they buy why you do it” is one of the guiding principles the Clarity Quest…

Melanie HilliardSeptember 1, 2020

Marketing Strategy

HIMSS21 … hotter than ever

It’s official, the annual HIMSS Conference in 2021 has been moved from its original date in March to August 9 - 13. That’s right, Las…

Melanie HilliardAugust 11, 2020

B2b conversational marketing feature image

Marketing Tips

To chat or not to chat: an introduction to conversational B2B marketing

If you’ve visited a website within the past few months, especially to fulfill a customer service request, the chances are, you’ve engaged in conversational marketing…

Melanie HilliardJune 25, 2020

Marketing Strategy

Product positioning and the evolving needs of health tech buyers in a post-COVID-19 world

When the COVID-19 global pandemic resulted in stay-at-home orders and employees began working from home full-time, we knew the way we worked was starting to…

Melanie HilliardJune 12, 2020

Marketing Strategy

7 smart ways to spend your trade show budget when the exhibit hall is closed

Melanie HilliardApril 22, 2020

Marketing Tips

What happens when your industry’s biggest event is canceled?

News that healthcare IT’s biggest trade show, the annual HIMSS Conference, was canceled only days before it started due to the coronavirus outbreak, rocked the...

Melanie HilliardMarch 10, 2020

Marketing Strategy

Data, demographics and the healthcare consumer: health tech market trends

It’s critical to understand the trends in your industry when developing and implementing an effective marketing strategy. A survey of recent articles, reports and webinars...

Melanie HilliardFebruary 10, 2020

Melanie Hilliard

Data privacy and pattern recognition: trending tech in Ann Arbor

Branding basics: find your why

HIMSS21 … hotter than ever

To chat or not to chat: an introduction to conversational B2B marketing

Product positioning and the evolving needs of health tech buyers in a post-COVID-19 world

7 smart ways to spend your trade show budget when the exhibit hall is closed

What happens when your industry’s biggest event is canceled?

Data, demographics and the healthcare consumer: health tech market trends

Welcome to monthly Clarity

Categories

Services

Industries

Contact Us