With the majority of the Clarity Quest team located in the greater Ann Arbor, Michigan area, we love to stay connected to the cutting-edge technologies in our community.
Home to the University of Michigan, Ann Arbor is the number three technology hub in the country.
I recently attended the annual Tech Talk sponsored by Ann Arbor SPARK. This year’s virtual event featured TED-style talks from nine Ann Arbor-based tech visionaries.
As a marketer, two of the talks, in particular, left a significant impression on me:
- Rachel Cash, Esq. Founder and CEO of Elroi, a data management company
- Mitchell Rhode, Ph.D. Co-Founder and CEO of Quantum Signal AI, an advanced math-based engineering R&D company
The commodification of personal data
During her presentation, when Rachel Cash, Esq. declared we’re at the intersection of the law, creative spaces, and privacy rights, it was like a light bulb went off in my head.
Cash believes you must control your data to control your world. Today’s digital marketers echo a similar mantra.
Her talk has inspired me to rethink the relationship individuals have with their personal data and how it impacts what is (and is not) marketed to us.
I look forward to the creativity that will arise from the impending demise of third-party cookies as marketers seek to deliver the right message to the right person at the right time, now within a new paradigm of data privacy.
Pattern recognition, not just for engineers anymore
Dr. Mitchell Rhode kicked off his Tech Talk with two key attributes of being a successful engineer:
- The desire to make things better
- Love of pattern recognition
He then explains how pattern recognition is a muscle you can train a prepared mind to perceive. This idea really struck a chord with me.
Pattern recognition is both a quantitative and qualitative skill that can spark innovation across industries and job functions.
As a veteran marketer, pattern recognition is also one of the most useful skills in my tool belt for implementing strategies for success. It’s why we attend events like Tech Talks, to look for the patterns that may be swirling around us.
Marketing leading-edge technology
Whether it’s your data privacy rights or the benefits of pattern recognition, diving into new ideas can help keep your B2B marketing as fresh and innovative as the products and services you offer.
From technology marketing to life sciences marketing, Clarity Quest inspires people to reimagine and embrace marketing, so they can create an unparalleled success story.
