While a lot has changed in healthcare marketing over the past decade, the one constant has been the support of the HITMC community, which has…
Melanie HilliardJanuary 10, 2023
Would a rose by any other name smell as sweet? When it comes to naming a new product, our colleagues in the pharmaceutical industry have…
Melanie HilliardDecember 19, 2022
‘Tis the season! As the year winds down, relax and enjoy quality time with friends and family. No matter how or if you celebrate, may…
Melanie HilliardDecember 6, 2022
Marketers, ever seen an article in a trade publication and thought one of your company’s SMEs could have written it? Spoiler alert: editors aren’t sitting…
Melanie HilliardNovember 15, 2022
With Q4 well underway, the end of the year will be here before you know it. As our content marketing team is heads down planning…
Melanie HilliardOctober 19, 2022
As B2B marketers dive into next year’s marketing budget, it’s also time to consider fresh ideas to include in your marketing plan. For marketers everywhere,…
Melanie HilliardOctober 5, 2022
Seattle, Wash.-based Xealth launches newly redesigned website to position its strategic value to health systems. With so many patient engagement solutions and specialty apps on...
Melanie HilliardSeptember 14, 2022
Not enough time in the day to read all the tabs open in your browser? Podcasts are the ideal way to deep-dive into fresh ideas…
Melanie HilliardSeptember 1, 2022
