When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack,…
Melanie HilliardMarch 30, 2023
In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…
Melanie HilliardJanuary 26, 2023
While a lot has changed in healthcare marketing over the past decade, the one constant has been the support of the HITMC community, which has…
Melanie HilliardJanuary 10, 2023
Our clients have had quite a successful 2022. From mergers and major funding announcements to launching industry-first product offerings and winning awards, 2022 has been…
Melanie HilliardDecember 28, 2022
Would a rose by any other name smell as sweet? When it comes to naming a new product, our colleagues in the pharmaceutical industry have…
Melanie HilliardDecember 19, 2022
‘Tis the season! As the year winds down, relax and enjoy quality time with friends and family. No matter how or if you celebrate, may…
Melanie HilliardDecember 6, 2022
Marketers, ever seen an article in a trade publication and thought one of your company’s SMEs could have written it? Spoiler alert: editors aren’t sitting…
Melanie HilliardNovember 15, 2022
With Q4 well underway, the end of the year will be here before you know it. As our content marketing team is heads down planning…
Melanie HilliardOctober 19, 2022