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Marketing Strategy

The health tech marketer’s quick guide to QHINs

By May 17, 2023November 29th, 2023No Comments

Calling all my fellow health tech marketers, there’s a new interoperability acronym in town. Introducing the Quality Health Information Network (QHIN).

It’s an important organizational framework to keep on your radar and incorporate into your brand messaging. As the healthcare landscape evolves, so should your marketing.

Let our healthcare IT marketing agency give you the skinny on QHINs and help position your organization’s products and services for success in the crowded health tech market.

What’s a QHIN?

Dating back to the 21st Century Cures Act signed by President Obama in 2016, QHINs are the entities created to meet the directive to develop a trusted exchange framework and common agreement (TEFCA) among health information networks at the national level.

I won’t attempt to go into the intricacies of it all, but here’s a quick overview:

5 questions health tech marketers should be asking

The reality is that marketers don’t just need to stay up-to-date on the industry for the hell of it, but they do need to understand the market in which they operate.

Here are the top five questions that marketers should be thinking about:

  1. How will QHINs impact the healthcare ecosystem?
  2. Are your company’s interoperability and data quality messaging points and value props still relevant and accurate?
  3. With the introduction of QHINs, are there new value props to promote your product or service?
  4. Are there blue ocean opportunities to partner with or share services with QHINs?
  5. And maybe most importantly, will new QHIN requirements compete for the attention of your already busy healthcare buyers? If so, what are you going to do about it?

Bonus question: Does the introduction of QHINs create new opportunities to repackage your current product and service offering? For example, if you are a health tech consulting firm that offers data quality review services, you may consider offering a QHIN readiness program.

Melanie Hilliard

Author Melanie Hilliard

Melanie is an Account Director and Content Lead at Clarity Quest. Nothing makes her heart sing more than fantastic marketing. To learn more about Melanie's experiences and qualifications, visit our leadership team page.

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