We help companies go from incubation to IPO, supporting them at every stage to grow revenue, generate leads, and increase sales by articulating their story.
Make your story shine across all marketing channels
Brand continuity is critical for accurate representation of your organization.
From personality and voice to the imagery and typography used, brand consistency and cohesion are essential—and impact everything from headlines, taglines, and logos to your product positioning and architecture.
At the end of our process, you’ll have a marketing framework that will serve as a gold-standard reference and content database for all of your marketing communications.
Winning over the hearts and minds of your buyers requires you to speak to them as people, not businesses.
It seems obvious, right? B2B marketers who lean into these messaging Do’s will stand out.
DON'T...
Focus on features
Write conservative messaging
Develop safe creative
Take an expected industry tone
DO...
Focus on speaking to the needs of your audience
Write impactful, authoritative messaging
Develop scroll-stopping, click-worthy creative
Take a conversational, human tone
Clarity Quest will help you...
Conduct customer interviews and competitive messaging analysis.
Identify your brand personality for proper use of tone and voice.
Determine your target personas to ensure motivations and frustrations are answered throughout your messaging.
Develop a brand architecture, whether turning product soup into a meaningful structure or establishing a new industry category.
Articulate your product and service positioning and bring it to life with headlines, taglines, and visuals.
Create corporate messaging and PR boilerplate that resonate.
Name your company and products.
Research search engine key phrases and give recommendations to support your website and digital marketing campaigns.
Design a unique, versatile, memorable, and brand-appropriate logo.
Establish a brand identity by bringing words, images, colors, typography, and textures together.
Are you ready to work with an award-winning agency?
With deep knowledge of healthcare, biotech, and technology, we can craft, refine, or recreate your brand messaging and positioning.
Our proven process ensures that everyone in your company is on the same page when it comes to your value propositions, talking points, sales pitches, target personas, and competitive differentiation.
Branding resources
Have you gone through the branding process but the result is boring? The good news, it doesn’t have to be.
Browse these branding resources to learn how an intentional, brand strategy can give your company the competitive edge it’s been missing.
Brand messaging success stories
"What Clarity Quest did for us in terms of brand strategy, direction, and messaging was profound."
"They helped us quickly articulate our passion and simplify our product positioning. We are in a far stronger position in knowing who we are after working with them."
Karen Goelst, CEO | KleenEdge