PREVION SUCCESS STORY
Print house transforms business and rebrands as leading preventive healthcare technology company
- After being awarded a patent for a proprietary colorectal cancer fecal immunochemical test, Bridgecom Solutions undertook a business model transformation, including a new name and direction for its healthcare business. Thus, Previon was born.
- Previon enlisted Clarity Quest to bring its new brand to life with a vibrant look, feel, and messaging that reflects its commitment to empowering individuals so that communities thrive.
- Clarity Quest developed a new tagline and a search-friendly website, then began public relations outreach.
Communicating ways to close care gaps
Clarity Quest facilitated a full-day, intensive storytelling session with twelve members of the Previon team. After hearing how they were improving preventive care, we crafted messaging, positioning, and the visual language to launch the new company into the healthcare technology space.
Previon creates healthier communities by enabling early detection, increasing personal health awareness, empowering people to actively participate in their care, and ensuring they’re informed with compliance communications.
Previon’s Preventive Care as a Service (PCaaS™) is an omnichannel communication platform that hyperjumps care gaps and drives continuous quality improvement.
Health aware. Care empowered.™
It was important to Previon leadership that their new brand communicate how they are proactively impacting people’s lives and helping create healthier communities.
As they migrated from compliance communications to the healthcare technology space, they wanted memorable messaging that would immediately resonate with their new target audience and differentiate them in the market.
We helped them address both of these business objectives with the company tagline: Health aware. Care empowered.
In addition, when used independently, the tagline incorporates the orange letter “o” from the Previon logo.
Specific to their flagship Preventive Care as a Service (PCaaS) product offering, we developed messaging that brings its purpose to the forefront with the phrase “hyperjump care gaps”.
Telling the Previon story
Our team developed and designed a new web presence that captures the evolving, growing, and dynamic culture of The Previon Way.™
For potential clients, the site focuses on how Previon’s innovative offering and 40+ years of healthcare experience can help them close care gaps and meet the demands of the healthcare Quadruple Aim, even as consumer’s demands change.
The website also incorporates images of Previon’s new state-of-the-art fulfillment center and its employees. Previon promotes a culture of growth and innovation that touches everyone who works there.
Getting the word out
With a solid messaging framework that positions Previon as an industry leader in preventive health and compliance communications, we concentrated on sharing their vision more broadly.
Our team worked closely with their executive leadership on contributed articles to secure earned media placements in leading health tech and medical community publications.
“The team at Clarity Quest is incredible to work with. They are professional, patient, and offer a true team collaboration. The brand spirit that Clarity Quest has helped us define and share with the industry will be a big part of our future. We look forward to transforming preventive care and compliance communications with The Previon Way.”
Carol Kingsley, VP Sales and Marketing | Previon