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TRULITE HEALTH SUCCESS STORY

Launching a first-of-its-kind health equity SaaS platform

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Because health equity can’t wait

CEO Alan Roga, MD, FACEP, and Kevin Gralen, Vice President of Strategy of TruLite Health, are tackling the audacious goal of eliminating inequities in healthcare by uniting patients, providers, and health systems.

Alan and Kevin needed go-to-market support, including a product name, for the industry-first enterprise-wide health equity platform built to address racial and ethnic health disparities at the point of care.

With only a one-page website in their marketing toolkit, they sought the branding and creative expertise of an agency that speaks fluent health tech to bring their vision to life.

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"The Clarity Quest team did an amazing job in helping get TruLite launched and supporting our go-to-market efforts. We wouldn’t be where we are without all of your hard work – thank you!"

Kevin Gralen

Kevin Gralen
Vice President of Strategy
TruLite Health

WEBSITE AND SEO

With the new brand ready, we launched a search engine optimized website that clearly articulates the benefits of TruLite Health’s health equity software platform.

TruLite Health Website Design
TruLite Health design pieces
COLLATERAL AND DESIGN

Health equity matters

  • Graphics speak louder than words. We created custom graphics to illustrate the magnitude of the nation’s health equity problem and show how the Truity platform works.
  • We also developed collateral and content to support sales and investors, including a brand style guide, brochure, and infographic.
Mood Board Stylescape
TruLite stylescape visual identity example

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