In 2022, LinkedIn Ad spending is estimated to reach $1.99 billion, a 54% increase from 2020. More spending means more marketers are targeting the 65+…
Marla SokolowskiApril 4, 2022
Like any good digital marketer, you start your day logging into LinkedIn Ads Campaign Manager to check on ad performance. However, instead of optimizing ad…
Marla SokolowskiMarch 10, 2022
There’s no doubt your company is on LinkedIn, but if you’re not creating buzz about your brand, driving engagement, and landing new customers, it’s time…
Marla SokolowskiFebruary 11, 2022
Times they are indeed a-changin’ … especially when it comes to privacy protections and email marketing. By now you’ve probably heard that Apple’s latest update…
Marla SokolowskiOctober 8, 2021
In setting up our clients’ lead generation campaigns, one of the most common questions I hear is what type of content works best. The answer…
Marla SokolowskiJune 10, 2020
Believe it or not, account-based marketing (ABM) has been around for more than 15 years. One of the B2B tech marketing pioneers, the Information Technology...
Marla SokolowskiApril 9, 2020
Last year, Google announced impending Chrome updates to offer users more transparency about how websites use cookies, as well as simpler controls for managing them. ...
Marla SokolowskiMarch 17, 2020
Your marketing automation (MA) tool is a powerhouse. It’s the technology machine to your marketing. Like the ESS is to your Tesla or the Nest…
Marla SokolowskiAugust 30, 2019
Social marketing presents many opportunities to converse, engage, follow, like, and more. Have you considered using social to actively listen to your prospects? We actively...
Marla SokolowskiDecember 18, 2018
