LinkedIn Ads are the go-to digital marketing channel for most B2B marketers, especially those making an educational sale with a cycle stretching anywhere from nine…
Marla SokolowskiMarch 16, 2023
Your campaigns have been quite successful, with strong engagement rates, and ultimately filled your funnel with leads. Each week you share these leads that you…
Marla SokolowskiOctober 13, 2022
Like other social media platforms, LinkedIn regularly releases product updates that include new features. With so much to keep up with, our healthcare marketing agency…
Marla SokolowskiAugust 2, 2022
In 2022, LinkedIn Ad spending is estimated to reach $1.99 billion, a 54% increase from 2020. More spending means more marketers are targeting the 65+…
Marla SokolowskiApril 4, 2022
In a matter of a few years, Gong has tripled its customer base and, for the second straight year, G2 has ranked it the #1…
Marla SokolowskiMarch 22, 2022
Like any good digital marketer, you start your day logging into LinkedIn Ads Campaign Manager to check on ad performance. However, instead of optimizing ad…
Marla SokolowskiMarch 10, 2022
There’s no doubt your company is on LinkedIn, but if you’re not creating buzz about your brand, driving engagement, and landing new customers, it’s time…
Marla SokolowskiFebruary 11, 2022
Times they are indeed a-changin’ … especially when it comes to privacy protections and email marketing. By now you’ve probably heard that Apple’s latest update…
Marla SokolowskiOctober 8, 2021
