3. Be deliberate in targeting your audience.
Marketers are most often disappointed in the performance of their LinkedIn Ads because they receive leads from individuals that don’t fit their target audience profile.To reduce that likelihood, we suggest starting with an account-based marketing (ABM) approach in which you target specific organizations and companies or demographic targeting using job title/industry/company size. And whatever approach you start with, do not enable Audience Expansion or turn on the LinkedIn Audience Network … at least not until you’ve fine-tuned your targeting.
Use Our LinkedIn Ads playbook to level up your campaigns
Whether it’s lead generation, increasing website traffic, or building brand awareness, our LinkedIn Ads playbook and experienced team can deliver on your digital marketing goals. And we never just set it and forget it—we provide you with a monthly metrics report on the KPIs you care about and recommendations to optimize performance so that you can continue to show ROI to your leadership.