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Marketing Strategy

The intersection of the 4 P’s in healthcare: Providers, payers, pharma, and the patient

By March 7, 2023No Comments

Infographic that shows the intersection of providers, payers, pharma, and the patient in healthcarePharma & Payers

The intersecting relationship between pharmaceutical companies and payers is increasingly important. As the payer voice (data, panels, etc.) is being brought in earlier and more often from drug development and launch to commercialization and post-market surveillance, checks and balances exist between these stakeholders to ensure therapies and treatments improve the standard of care (including safety and efficacy). An endpoint to this process is payer reimbursement.

Providers & Pharma

The partnership between pharmaceutical companies and our providers (healthcare system) is mission-critical to the advancement of medicine to reduce the burden of OR eradicate diseases. These stakeholders are responsible for researching diseases, administering clinical trials, gaining regulatory approval, manufacturing treatments and therapies, and prescribing them to patients.

Payers & Providers

Patient access to therapies and treatments is primarily determined between providers (health system) and the payers with whom they contract. Many patients wonder why treatment plans include so much paperwork, multiple tests, and referral appointments—it’s because that is the treatment path that has been agreed upon between these stakeholders to achieve the desired health outcome.

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Lindsay Groth

Author Lindsay Groth

Lindsay Groth was an Account Director at Clarity Quest from 2020-2023. She spent 15 years as an in-house marketing leader before joining the agency world.

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