On a morning walk, something caught my attention out of the corner of my eye. I’m not a morning person, so it takes something very weird to break through my plodding fog.
I had passed by a car lot on the route out. Nothing seemed out of the ordinary. However, on my way back, from a distance, I noticed something on top of a Jeep. Did someone leave a car seat or a grocery bag?
As I got closer, I saw it was a…turkey!
I live in southeast Connecticut where turkeys are making a comeback, so it’s not unusual to see flocks of them in my yard or the woods. But on the hood of a Jeep?
This Jeep-lovin’ turkey was a great reminder that successful B2B content catches your audience off guard, and then:
- educates;
- informs; or
- shares actionable advice.
That’s it. Keep it simple, make it visual, be different, and give your audience what they need or amuse them.
Looking for a B2B healthcare marketing agency to help you transform your blogs from turkeys to eagles? We can help.
