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Content Marketing

Are your blog posts turkeys? Three tips to soar like an eagle.

By August 31, 2022No Comments

On a morning walk, something caught my attention out of the corner of my eye. I’m not a morning person, so it takes something very weird to break through my plodding fog.

I had passed by a car lot on the route out. Nothing seemed out of the ordinary. However, on my way back, from a distance, I noticed something on top of a Jeep. Did someone leave a car seat or a grocery bag?

As I got closer, I saw it was a…turkey!

I live in southeast Connecticut where turkeys are making a comeback, so it’s not unusual to see flocks of them in my yard or the woods. But on the hood of a Jeep?

This Jeep-lovin’ turkey was a great reminder that successful B2B content catches your audience off guard, and then:

  • educates;
  • informs; or
  • shares actionable advice.

That’s it. Keep it simple, make it visual, be different, and give your audience what they need or amuse them.

Looking for a B2B healthcare marketing agency to help you transform your blogs from turkeys to eagles? We can help.

Chris Slocumb

Author Chris Slocumb

Chris is the founder and president of Clarity Quest Marketing, where she has the best job on the planet leading a talented group of marketers helping healthcare and technology companies grow revenues and visibility. To learn more about Chris' experiences and qualifications, visit our leadership team page.

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