The health tech marketer’s quick guide to QHINs
Melanie HilliardMay 17, 2023
Find your mojo with this B2B lead scoring template
When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack,…
Melanie HilliardMarch 30, 2023
19 overused buzzwords to avoid in B2B healthcare marketing
All B2B marketers have been guilty of leaning on overused buzzwords and cliches. We breathe the same air and read many of the same books,…
Aaron OggMarch 28, 2023
The intersection of the 4 P’s in healthcare: Providers, payers, pharma, and the patient
Pharma & Payers The intersecting relationship between pharmaceutical companies and payers is increasingly important. As the payer voice (data, panels, etc.) is being brought in…
Lindsay GrothMarch 7, 2023
HEOR and RWE and RWD, oh my!
Over the past few years, especially during the pandemic, we heard the acronyms for health economics and outcomes research (HEOR), real-world evidence (RWE), and real-world…
Lindsay GrothFebruary 14, 2023
Oh, Elon: Is Twitter still good for healthcare marketing?
Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the…
Aaron OggJanuary 30, 2023
5 emerging trends in biotechnology marketing
In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…
Melanie HilliardJanuary 26, 2023
